Making It Easy For Customers To Pay
“The less customers feel the payment, the more they spend.” One of our principles of ROI is keep TTT (Time to Transaction) at the top of priority metrics. Customers dwelling over payment stage are not good.
Frictionless payments are no longer just a convenience feature—they are a primary driver of consumer behavior and revenue growth. New research from NMI confirms what many in self-service and unattended retail have been seeing in the field: when you remove effort, hesitation, and visibility from the payment process, consumers don’t just complete transactions faster—they spend more, buy more often, and think less about the transaction itself. In effect, payments have evolved from a necessary step in commerce into a behavioral lever that directly influences basket size, frequency, and brand loyalty.
Article – https://kioskindustry.org/frictionless-payments-and-consumer-spending/
Excerpt – Frictionless payments are rewiring consumer spending habits, according to new research from NMI®, a global leader in embedded payments infrastructure. In its “Psychology of Payments” survey of 1,000 U.S. adults, half (50%) say they shop more frequently when payments feel seamless, while an equal share (50%) admit they abandon carts when the checkout process feels complicated or frustrating.
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