Flame Index Burger King U.S. vs McDonald's & Wendy's · Reclaim the Flame tracker
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U.S. comparable sales, last four reported quarters

Burger King U.S. as stated in RBI's quarterly releases; McDonald's U.S. as stated by CFO Ian Borden on each earnings call; Wendy's U.S. same-restaurant sales from the company KPI feed. Fiscal quarters, year over year.

Eight-quarter trend

Segment-level series from the finance KPI feed: Burger King segment (U.S. and Canada, including Carrols), McDonald's global, Wendy's U.S.

Restaurant count

Indexed to the September 2024 quarter (100 = FY2024 Q3) so the three estates are comparable. BK is the segment count, MCD total systemwide, Wendy's U.S. company plus franchised.

Quarterly detail

BK U.S. differs slightly from the BK segment because the segment includes Canada and the Carrols company estate. Blank cells mean the metric was not published for that period.

Segment view — in-store versus drive-thru

Attribution warning

What each company actually discloses by channel

Drive-thru speed and accuracy

The only quarterly channel percentages published

    Channel evidence that does exist

    Estimates — not company-reported

    Historical and third-party channel estimates — U.S. versus Europe

    Segment view — U.S. versus Europe versus Asia

    Comparable sales outside the United States

    RBI's International segment against McDonald's Europe-weighted and Asia-weighted segments and Wendy's international, alongside Burger King U.S. for reference. Fiscal quarters, year over year.

    Regional comparable sales detail

    Where non-U.S. revenue sits

    Burger King's largest markets outside North America

    Europe

      Asia

        Burger King China — from owned drag to royalty stream

        Reclaim the Flame — investment tracker

        Royal Reset funding deployed

          Modern image penetration

          The remodel program's only regularly disclosed output metric. RBI does not publish quarterly remodel counts.

            Marketing spend and the Whopper platform

            Franchisee four-wall profitability

              Analyst view on franchisee economics

              Analyst consensus

              Live sell-side consensus and the most recent rating actions for each parent company. Ratings cover the whole issuer, not the U.S. burger business alone.

              Estate and refranchising

              What is not disclosed

              Items requested in this brief that no company filing, call or trade report publishes.

                Channel disclosure gaps

                  Geographic disclosure gaps